We are Honored! The campaign Lo Llevamos en la Sangre receives recognition
Part of PRCCI’s commitment to partnerships and growing collectively has been crucial for collaborations with organizations across Puerto Rico, the United States mainland, and the Caribbean, which have built strong hands-on relationships. Two of the organizations affiliated with the Puerto Rico Science, Technology and Research Trust (PRSTRT) were the winners of this honor for excellence in public relations. With this, we are extremely honored to announce that PRCCI’s Lo Llevamos en la Sangre campaign has been awarded the 2020 Excel Award from the Asociación de Relacionistas Profesionales de Puerto Rico for Best Public Service/Non-profit Communications Campaign.
The initiative Lo Llevamos en la Sangre was launched by PRCCI alongside the three main blood banks in Puerto Rico: the Banco de Sangre at Centro Médico, the Puerto Rico Blood Bank, and the Banco de Sangre de Servicios Mutuos, pushing forward the importance of blood donation on the island.
The Unidad de Control de Vectores de P.R Páralos en Seco campaign also received an Excel under the best-integrated communications category.
Within this rigorous process of the Excel 2020 contest, a jury made up of licensed PR and professionals of the various areas of the industry such as communications, publishing, academia, marketing, and press evaluated the final selections as a part of the convention #REBOOT2020: Perspectives of Communications towards a new model. The winners were announced on October 16 via an online celebration.
“Receiving our first Excel award, particularly during a pandemic, brings a message of strength in partnerships as well as the importance of educating ourselves in the topic of blood donation,” said Amarilys Silva, PharmD, Executive Director from the Puerto Rico Consortium for Clinical Investigation. “This is one more achievement for PRCCI that we would have not done without a commitment to the community. We are so grateful for all our internal and external collaborations and teamwork,” said Dr. Silva-Bochetti.
None of this would have been possible without strong team-work and collaborations with our talented internal and external partners. We continue to center our efforts to enhance innovation, investigation, and well-being in Puerto Rico.